stickiness

nounB2

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noun

Plural noun:

stickinesses

1.
(uncountable, usually)The property of sticking or adhering; adhesion.
2.
(uncountable, usually)Warmth and humidity, as on a muggy day.
3.
(uncountable, usually)(economics): Of prices or wages: the tendency to stay the same despite changes in the economy.
4.
(uncountable, usually)(marketing, interface design) The presence of unique attributes that make a product indisposable and valuable to its owner.
The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
5.
(uncountable, usually)(advertising) A research measure that captures the extent to which viewers wish to spend more time looking at or reading a print advertisement.
The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
6.
(uncountable, usually)(psychology) An overemotional attachment to others; clinging in interpersonal relations; difficulty with ending conversations.

brand linkageadvertising attentioncopy testing

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